---
title: Connections
description: Learn how to connect your Centiment surveys to Slack, Google Sheets, Salesforce, HubSpot, Microsoft Teams, Notion, Airtable, Linear, Mailchimp, Jira, Pipedrive, Zendesk, Make, Zapier and custom webhooks. Automatically send response data, map fields, and keep your tools in sync.
---

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3. [Connections](https://help.centiment.co/survey-platform?hsLang=en#connections)

# Connections

## Automatically send survey responses to your favorite tools in real time

Connections lets you send survey response data automatically to the tools your team already uses: CRMs, spreadsheets, messaging apps, databases, and more. When a response comes in, Centiment delivers the data where you need it, in real time.

### How connections work

1. Connect your account. Authenticate with the third-party service through OAuth or an API key, depending on the service.
2. Configure the connection. Choose where data goes, for example a specific Slack channel, Salesforce object, or Google Sheet, and map survey questions to fields in the destination.
3. Set trigger rules. Choose which response statuses trigger the connection (Complete, Disqualified, or Over Quota) and optionally add conditions to filter which responses are sent.
4. Responses sync automatically. Centiment delivers new responses that match your rules to the connected service. Most connections also backfill existing responses when first enabled.

### Available connections

#### CRM

- Salesforce: create or update records (Contacts, Accounts, Opportunities, etc.) from survey responses
- HubSpot: create or update contacts, deals, and tickets from responses
- Pipedrive: create or update deals, persons, and organizations from responses

#### Messaging

- Slack: send response notifications to a Slack channel or direct message
- Microsoft Teams: send response notifications to a Teams channel
- Twilio: send SMS, WhatsApp, or voice call notifications for survey responses

#### Project management

- Jira: create or update Jira issues from survey responses
- Linear: create or update Linear issues from survey responses

#### Productivity

- Google Sheets: sync responses as rows to a Google Sheets spreadsheet
- Notion: create pages in a Notion database from survey responses
- Airtable: create records in an Airtable base from survey responses

#### Marketing and support

- Mailchimp: add or update subscribers in a Mailchimp audience
- SendGrid Email: send response notifications as an email
- Zendesk: create or update support tickets from survey responses

#### Data

- BigQuery: stream survey responses to a Google BigQuery table for analysis

#### Automation

- Make: connect to thousands of apps and automate workflows
- Zapier: connect thousands of apps with no-code automation

### Key features

#### Field mapping

For CRM, database, and issue tracking connections, you can map each survey question to a specific field in the destination service. This gives you full control over where each piece of response data ends up.

#### Look up and update existing records

Most field-mapped connections support a lookup field. When set, Centiment searches for an existing record that matches the lookup value before creating a new one. If Centiment finds a match, it updates the record instead, which avoids duplicates.

#### Response status triggers

Every connection lets you choose which response statuses trigger a sync:

- Complete: fully finished responses
- Disqualified: responses that hit a disqualification point
- Over Quota: responses received after a quota is met

#### Conditions

You can add conditions to further filter which responses trigger the connection. For example, only send responses where a specific answer was selected. Conditions apply to new responses only. Backfilled responses sync without checking conditions.

#### Backfill

When you first enable most connections, Centiment syncs existing responses that match your response-status triggers. Conditions do not apply to this initial sync. Messaging connections (Slack, Microsoft Teams, and Twilio) skip backfill to avoid flooding your channels.

#### Error handling and auto-disable

If a connection encounters repeated failures, Centiment automatically disables it after 5 consecutive errors to prevent ongoing issues. You can review recent errors, fix the underlying problem, and re-enable the connection when ready.

#### Managing connections

Adding a connection

1. Go to your survey's Build view.
2. Open the Connections panel.
3. Select the connection you want to add and follow the setup steps.

#### Connecting accounts

You can manage your connected accounts in Account Settings \> Connections. Connect an account once and reuse it across multiple surveys.

#### Testing a connection

Use the Test button during setup to validate your configuration before enabling the connection.

### Use the MCP to explore your survey data in Claude or ChatGPT

Connections send responses out. The Centiment MCP Server works the other way: it lets Claude and ChatGPT read responses directly from Centiment, no export required. Each question pulls your current survey responses, so you can ask about results inside the assistant. See [Centiment MCP server](https://help.centiment.co/mcp-server?hsLang=en) for setup.

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