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HubSpot connection

Create or update contacts, deals, tickets, and other records in HubSpot automatically from survey responses.

Overview

The HubSpot connection pushes survey response data into your HubSpot CRM. Map survey questions to HubSpot properties, and Centiment creates or updates records for each response. Use the lookup feature to find and update existing records instead of creating duplicates.

Prerequisites

  • A HubSpot account

  • A survey with at least one question

Setup

Step 1: Connect your HubSpot account

Select an existing connected HubSpot account or click Connect an account to authenticate via OAuth.

Step 2: Select a HubSpot object

Choose which object type you want to create records in (e.g., Contacts, Companies, Deals, Tickets). The available properties will update based on your selection.

Step 3: Map fields and set trigger rules

Map your survey questions to HubSpot properties. Optionally set a lookup field to update existing records instead of always creating new ones. Then choose which response statuses trigger the sync and add any conditions.

Field mapping

Each survey question can be mapped to a property on the selected HubSpot object. Make sure you map questions to properties with compatible types. For example, map an email question to an Email property, or a number question to a Number property.

Lookup field

When you set a lookup field, Centiment searches for an existing record where that property matches the mapped survey answer. If a match is found, the record is updated. If no match is found, a new record is created. This is especially useful for Contact records where you want to enrich existing profiles rather than create duplicates.

Backfill

When first enabled, existing responses that match your trigger rules are automatically synced to HubSpot.

Good to know

  • If a mapped property name is invalid or causes an error, Centiment retries without the problematic property to ensure the record is still created.

  • The connection uses your HubSpot account's permissions. Make sure your account has access to create and edit the selected object type.