Quotas cap completes for specific groups. They help you balance your sample and avoid overrepresentation.
How to build a quota
- Open Quotas in the left menu and click New quota
- Name your quota
- Set a limit e.g., 500
- Select question or variable and set your conditions
- Select an outcome for Once quota limit is reached:
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No action — Track only. The session continues.
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Prevent new entries — Block any new starts after the cap.
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Mark as over quota — End the session and show a closed message.
- Mark as over quota and delete — Same outcome, but auto-deletes the response.
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Disqualify — End the session and show a you're not a fit message.
- Disqualify and delete — Same outcome, but auto-deletes the response.
- End survey (mark as complete) — Ends the survey and counts the response as a full complete.
- Redirect to a custom URL — Send the respondent to your link and select your outcome (complete, partial, disqualified, over quota).
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- Click Save
- Duplicate your quota from the side panel as needed to quickly create a similar quota.
- Publish to make your quotas take effect.
Key information
- Quotas are based on completed responses.
- Quota counting is retroactive. If you add a quota mid-collection, it will still fully populate.
- Quota progress is also reported on the Analyze page.
- Use the outcome Mark as over quota for all Audience Panel quotas.
Example: balance 1,000 completes by gender
Set Total completes to 1,000 and choose Mark as over quota. Create two new quotas based on a gender question: one for male and one for female. Set each quota to 500 with an out come of Mark as over quota. Publish to enforce.
Overcollection best practice
Over-allocate by about 3 percent. This gives room to remove low-quality responses without missing targets. For 1,000 completes, set Total completes to 1,030 and each gender quota to 515.