Incidence tests are used when we cannot fully zoom in on your target audience based on our available profile information. As a result, we need to target to the best of our ability and then introduce a custom screening question to find your exact audience.
Example: You want to survey mothers with kids ages 7-12 that play in a soccer league.
Mothers with kids ages 7-12
Do one or more of your children play in a soccer league?
Yes = PASS
No = FAIL
Incidence rate = the number of respondents who pass your screening question(s) divided by the number of targeted respondents that enter your survey.
Pricing tends to increase based on a lower incidence rate given we need to introduce more respondents to your survey to meet your final response count.