Survey Tool Features

The Centiment Survey Tool was designed to feel intuitive for first-time users, but also have the feature set required by experienced professionals. It was developed by a team of researchers with years of experience using all of the major survey tools in market. While our survey tool is brand new and still in beta, it already encompasses an expansive list of features that we’ll do our best to summarize in this article.



Question types

  • Single-select
  • Multi-select
  • Statement
  • Open text
  • Number
  • Ranking
  • Opinion scale
  • Sections -- the ability to nest multiple questions under a persistent statement

Images and video

Engage your respondents with rich media. Add an image or video to most survey questions. You can even include images as response choices on single-select and multi-select questions.

Piping / insert text from

Reference a selected response choice in a subsequent question.


Randomize your response options to avoid option order bias.


Ensure you questions aren’t skipped over by required a response.

Skip logic

When applied to a question, skip logic allows you to skip a respondent forward to a future question, the end of the survey, or disqualify the respondent based on the answer choice they select.

Display logic

When applied to a question, display logic allows you to show or hide the selected question based on an answer choice that was selected for a previous question. Often times, skip logic and display logic can be used interchangeably.


Quotes are a powerful tool that enables you to balance your audience exactly. They are effectively caps set on a particular group of respondents than can be based on one question or a service of questions. 

For instance, you may want to balance on gender. Set up a simple quota to ensure you receive only 500 males and 500 females. You can take this a set further by building compound quotas based on a particular response to two or more questions or even include variables. For example, you can measure how many males living in California have completed your survey, and set a quota to screen them out if you’ve relieved more than 250 responses from that audience.


Variables are an advanced feature. You can use them to pass information into a survey, such as a person's name. You can also use display logic to suppress a particular question when a variable is present.

Example: you want to suppress a zip code question when surveying your employees. Create a variable named "zip" then set display logic to your zip code question: do not display this question if > variable > zip > equals > suppress. You would then append "?zip=suppress" to your link to suppress this question.

Hiding questions or response choices

Hide a question if you've already collected data you want to keep. Hiding prevents future respondents from seeing this question. Responses to hidden questions will still be shown in your reporting. 

You can even hide particular response choices within a question to preserve the historical data set but hid the response option from future participants.


Ensure proper inputs. You can validate numeric ranges, set a min or max on text length, or control the number of selections made on a multi-select question.


Collector links

Create multiple collector links to segment different audiences. They are particularly helpful when you need to run a longitudinal study that needs to collect data over time. For instance, you may want to run quarterly feedback survey on employee feedback. Create a unique survey for each time period and label it accordingly. You can even customize the URL itself.

QR codes

While collector links are incredibly versatile and can be shared by email or text message, sometimes you want to engage respondents in person in real-time. Use a QR code to enable respondents to access your survey simply by pointing the camera phone at a QR code.

Schedule a close

Automatically close a collector base on a prescribed date and time, preventing respondents from accessing our survey.

Destination URLs

Setup specific redirect URLs for completions, disqualifications, and over-quota within in each collector. By doing this once, you can easily map to each disqualification or over-quota URL when programming our survey without having to continuously enter the applicable redirect URL. You also have the flexibility to redirect to unlimited customer URL redirects within the survey build itself.


Advanced filters

Analyze your data right from within in our software. You can cut your data by select response choices, completion status (completes, partial, disqualified, over-quota), collector, variable, tag, start date, end date, response ID, duration, device, or operating system.

Reporting summaries

You can share your charting with anyone using a reporting summary link. Keep your reporting summary secure by creating an access password.


Need to segment your data? Tagging is a simple but effective way to organize your responses into different categories you can then filter by. 

Export options

You can export survey data to CSV, Excel, or SPSS. Filter particular responses to export or share them via a reporting summary to share the full charting.

Ranking statistics

If you’re utilizing a ranking question, you’ll be able to reference the following calculations for each response choice: rank, score, count, min, max, standard deviation, and variance.

Multiple views for analysis

In our software, you can opt to view summary charting or individual responses with highly configurable layout options.